JOURNALISM, MASS MEDIA AND ENTERTAINMENT MANAGEMENT COURSE
CURSO DE PERIODISMO, GERENCIA DE MEDIOS DE COMUNICACION E INDUSTRIAS DEL ESPECTACULO
(PRODUCCION TV Y ARTISTAS) OUTLINE
Lectured in Spanish. Readings: bilingual Spanish & English
Dictado en español. Lecturas, bilingües (Español / Inglés)
Starts on Saturday March 6, 2010 - 9:00 a.m. to 1:00 p.m.)
6-week course: 5-week classes, 1-weekend project presentation
Curso comienza el sábado 6 de marzo del 2010 – 9:00 a.m. a 1:00 p.m.
Location: UNO SPANISH SERVICES / EDUCATION CENTRE
Street: 79 King Street East, Unit 1
City/Town: Toronto, ON
1. Analysis and Communication / Análisis y Comunicación
2. Advertising and Marketing Communication / Comunicación de Mercadeo y Publicidad
3. Brand Management / Lovemarks / Gerencia de Marcas
4. Consumer Behavior / Comportamiento del Consumidor
5. Sports, Music & Entertainment Marketing and Management / Gerencia y Mercadeo de Espectáculos, Música y Deportes
6. Global Knowledge Economy, Digital & Online Media / Economía del Conocimiento Global, Medios Digitales y en Línea
7. Leadership, Motivation and Power / Liderazgo, Motivación y Poder
8. International Media Management / Gerencia Internacional de Medios de Comunicación
9. Media 2010 – The Next Generation / Medios de Comunicación 2010, La Nueva Generación
10. Negotiation Analysis and Behavior / Análisis y Comportamiento de Negociaciones
11. New Product & Brand Development / Desarrollo de Nuevas Marcas y Productos
12. Strategic Management in Entertainment and Media Industries / Gerencia Estratégica en las Industrias del Entretenimiento y Medios de Comunicación
13. Business Plan Development / Desarrollo de Plan de Negocios
14. Student Project Presentation / Presentaciones de Proyectos de los Estudiantes
Out of class: Go visit a mega-chain bookstore, TV station, music studio, newspaper or magazine and watch movie “TBD”
Course based on media, communications, and entertainment management curriculum from Catholic University of Chile, MIT of Massachusetts, Columbia University, New York, and University of California (UCLA). Materials from Institute of the Press, SIP – IAPA, Miami, Style Handbook, The American Press Institute, and El Financiero of Mexico Newspaper.
We will issue a Certificate of Completions after successful marking and project presentations.
JUAN CARLOS CORDERO
Chairman & CEO
Caminchi Bridge Corporation
A Canadian federally incorporated corporation
Tel. 416-866-8811 - Cell. 647-262-2804Email: caminchicanada@yahoo.com, caminchicanada@yahoo.com, juancarloscordero@caminchigroup.com
TORONTO - BUDAPEST - MOSCOW - DUBAI - SANTIAGO - BUENOS AIRES - BOGOTA - NEW YORK - MIAMI
Skype: jccordero28 - IM: laestrellanews Web: www.unoss.ca
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