Executive Summary: 2012 RJI Mobile Media News Consumption Survey
For news organizations, the Apple iPad and comparable large media tablets appear to be well on their way to becoming a viable alternative to printing presses, televisions and radios.
Key Insights From This Survey
- Our findings confirm that owners of large media tablets tend to spend more time consuming news than those who don’t own them. And that they tend to use their tablets more frequently while relaxing at home after 5:00 p.m. — historically the location and prime time for reading evening newspapers and watching television news.
- Among the mobile news consumers we surveyed, 40 percent owned large media tablets (mostly iPads). About half said it was their most frequently used mobile device for consuming news.
- More than half of the mobile news consumers who said they used their large media tablet most frequently for news also subscribed to a printed newspaper and/or newsmagazine. Only one-third of those who said they used their smartphone most frequently for news subscribed to a printed newspaper and/or newsmagazine.
- Those who said they use their large media tablet most frequently for consuming news also are much more likely to subscribe to digital news products than those who said they use their smartphone most frequently for news.
- Those who said they used their smartphone most frequently for news were somewhat more likely to have downloaded news apps to their mobile devices than those who used their large media tablet most frequently for news. However, those who favored large media tablets tended to download significantly more news apps.
- The CNN news app ranked in first place with both smartphone and large media tablet news consumers. The New York Times app ranked in second place with large media tablet news consumers and tied for second place with the Fox Cable News app with smartphone news consumers. Among those who favored other mobile devices, The New York Times app ranked in first place; however, they represented only 9 percent of the mobile news consumers who said they downloaded news apps, and only 4 percent of the mobile news consumers we surveyed overall.
- About 60 percent of owners who favored large media tablets consider their experience consuming news on their tablets better than reading a printed newspaper. Fifty percent of owners who favored smartphones said their experience consuming news on their smartphones was better than reading a printed newspaper.
- When compared to watching television news on a TV set, 63 percent of owners who favored large media tablets said their experience on their tablets was better. Only 46 percent of owners who favored smartphones said their experience on their smartphones was better.
- When compared to listening to radio on a radio set, 73 percent of owners who favored large media tablets said their experience on their tablets was better. Fifty-nine percent of owners who favored smartphones said their experience on their smartphones was better.
- About 41 percent of the large media tablet owners who also owned a smartphone said they used their devices on average more than one hour per day for news. About 31 percent of those who only owned a smartphone spent that amount of time consuming news.
- The owners of large media tablets who were most likely to favor them for consuming news tended to be men between the ages of 35 and 54.
- Three-quarters of large media tablet owners said they used it for news most frequently at home. Less than 5 percent said they used it for news most frequently while commuting or traveling.
- Nearly all mobile news consumers who owned a large media tablet also owned a smartphone and at least one other mobile device.
- Despite the growing popularity of large media tablets, smartphones remain as the most ubiquitous and most frequently used mobile media device for consuming news, especially among those ages 18 to 34.
- About 29 percent of the mobile news consumers we surveyed owned small media tablets, such as the Amazon Kindle Fire and Samsung Galaxy Tab 7, or e-readers. Only about 13 percent of the owners said they used these mobile devices most frequently for consuming news. Less than 4 percent overall favored these devices for news.
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | All Devices Owned | Devices Favored For News | Percent Favored For News | Percent Owned By Mobile News Consumers |
|---|---|---|---|---|
Smartphone | 394 | 288 | 73% | 92% |
| Large Media Tablet | 172 | 82 | 48% | 40% |
| Small Media Tablet | 44 | 13 | 30% | 10% |
| E-Reader | 83 | 3 | 4% | 19% |
| Other Mobile Media Devices* | 144 | 44 | 31% | 34% |
| Total Mobile Devices | 837 | 430 | NA | NA |
*Includes netbooks, ultra-light notebooks, and Internet-enabled portable digital assistants, music players and game players. | ||||
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | 18-34 | 35-54 | 55 or Older |
|---|---|---|---|
Smartphone Users | 57% | 27% | 16% |
| Large Media Tablet Users | 28% | 48% | 24% |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | Percent Used Less Than One Hour Per Day | Percent Used One Hour or More Per Day | Percent Used More Than Two Hours Per Day |
|---|---|---|---|
Smartphone Users | 44% | 56% | 22% |
| Large Media Tablet Users | 40% | 60% | 26% |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | Morning Before 11AM | Afternoon 11AM to 5PM | Evening After 5PM | Variable |
|---|---|---|---|---|
Smartphone Users | 31% | 22% | 29% | 18% |
| Large Media Tablet Users | 25% | 15% | 49% | 11% |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | At Home | At Work or School | While Commuting or Traveling | Everywhere |
|---|---|---|---|---|
Smartphone Users | 37% | 21% | 16% | 26% |
| Large Media Tablet Users | 74% | 12% | 4% | 10% |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | Print Subscribers |
|---|---|
Smartphone Users | 33% |
| Large Media Tablet Users | 52% |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | Number of News Apps Downloaded Per User |
|---|---|
Smartphone Users | 3.1 |
| Large Media Tablet Users | 4.6 |
MOBILE MEDIA DEVICES USED FOR CONSUMING NEWS | Downloaded At Least One News App | No News Apps Downloaded |
|---|---|---|
Smartphone Users | 47% | 53% |
| Large Media Tablet Users | 44% | 56% |
Survey Description: 2012 RJI Mobile Media News Consumption Survey
The intended purpose of this RJI national phone survey was to gain insights into who uses mobile media devices and what they use them for, particularly as their uses relate to consuming news.
The staff of RJI’s Center for Advanced Social Research (CASR) interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012. More than half of the participants used a cell phone. No incentives were offered to participate in the survey.
The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.
We defined mobile media devices as electronic display devices that:
Preliminary results of this survey were presented by Fidler at the ASNE convention in Washington DC on April 2 and during the RJI Innovation Week program in Columbia, MO on April 25.
A detailed research report will be made available through the RJI website this summer. The report will combine results from this survey with relevant results from RJI’s earlier online tablet surveys as well as recent surveys conducted by other organizations. The following questions are among those that will be addressed and expanded upon.
Results of all previous RJI tablet surveys can be found on the RJI website at: http://www.rjionline.org/news/rji-dpa-tablet-research-project. For more information, contact Roger Fidler at fidlerr@rjionline.org.
The staff of RJI’s Center for Advanced Social Research (CASR) interviewed more than 1,000 individuals randomly selected from phone number lists between January 17 and March 25, 2012. More than half of the participants used a cell phone. No incentives were offered to participate in the survey.
The questionnaire was designed to gather information from both users and non-users of mobile media devices; however more than half of the questions were designed specifically for device owners. Questions were suggested and reviewed by members of RJI’s Digital Publishing Alliance. All participants were also asked to volunteer standard demographic information.
We defined mobile media devices as electronic display devices that:
- can wirelessly connect to the Internet without attaching to a personal computer;
- are designed primarily for consuming and interacting with mixed-media content;
- are lightweight and relatively easy to carry and hold.
- Smartphones — Internet-enabled mobile phones that incorporate features associated with portable digital assistants (e.g. Apple iPhone, Motorola Droid, and Blackberry)
- Large Media Tablets — Tablets with 9.7-inch or larger full-color displays (e.g. Apple iPad, Samsung Galaxy Tab 10, Toshiba Thrive)
- Small Media Tablets — Tablets with 7-inch full-color displays (e.g. Amazon Fire, Barnes & Noble Nook Tablet, Samsung Galaxy Tab 7)
- Wireless E-Readers — Single purpose devices intended for reading that mostly employ gray-scale electronic paper displays (e.g. Amazon Kindle, Barnes & Noble Nook, Sony Reader)
- Other Small Wireless Devices — Netbooks, tablet PCs, and Internet-enabled portable digital assistants and game consoles (e.g. Apple iPod Touch, Sony PSP)
Preliminary results of this survey were presented by Fidler at the ASNE convention in Washington DC on April 2 and during the RJI Innovation Week program in Columbia, MO on April 25.
A detailed research report will be made available through the RJI website this summer. The report will combine results from this survey with relevant results from RJI’s earlier online tablet surveys as well as recent surveys conducted by other organizations. The following questions are among those that will be addressed and expanded upon.
- Who owns mobile media devices in the United States?
- What are owners doing with their mobile media devices?
- Which mobile media devices are owners using most frequently for news?
- How do owners of different mobile media device brands differ?
- What do users and non-users believe about the news media and journalists?
- Where should news organizations focus their attention and resources?
- How can news organizations reach the largest segment of mobile media owners?
- What does the data suggest about the probable future of mobile media?
Results of all previous RJI tablet surveys can be found on the RJI website at: http://www.rjionline.org/news/rji-dpa-tablet-research-project. For more information, contact Roger Fidler at fidlerr@rjionline.org.
Members | Tablet & E-Reader Symposiums | Emprint | Newsbooks | Opinions2012 Mobile Media News Consumption Survey:
The Reynolds Journalism Institute conducted a multi-year study on how owners of tablets and other mobile media devices are using these devices in their daily lives and how their use may influence the future of journalism and the news media.
More than 1,000 randomly selected individuals were interviewed for this national phone survey between January 17 and March 25, 2012. The questionnaire was designed to gain insights into who is using smartphones, tablets and other mobile media devices and for what purposes in addition to consuming news.
More than 2,100 self-selected individuals completed this online survey on the use of Apple iPads and other media tablets. This was the first RJI online tablet survey to include international users of all brands of media tablets. The survey was online from July 15 through November 3, 2011.
Spring 2011 iPad Panel Survey:
The 561 panelists who completed this survey in March 2011 were selected from the nearly 1,600 Apple iPad owners who participated in RJI’s Fall 2010 iPad News Survey. Panelists were offered a $10 iTunes Gift Card as an incentive to complete this follow-up survey.
Fall 2010 iPad News Survey:
Nearly 1,600 iPad owners participated in RJI’s initial survey of iPad usage for news content. It was online from the beginning of September through the end of November in 2010.
This research project is partially funded by the Digital Publishing Alliance (DPA), a member-supported initiative of the RJI. More information about Digital Publishing Alliance can be found at: http://rjionline.org/digital-publishing-alliance.
All RJI-DPA iPad/Tablet online surveys are powered by SurveyGizmo survey software.
The Reynolds Journalism Institute conducted a multi-year study on how owners of tablets and other mobile media devices are using these devices in their daily lives and how their use may influence the future of journalism and the news media.
More than 1,000 randomly selected individuals were interviewed for this national phone survey between January 17 and March 25, 2012. The questionnaire was designed to gain insights into who is using smartphones, tablets and other mobile media devices and for what purposes in addition to consuming news.
More than 2,100 self-selected individuals completed this online survey on the use of Apple iPads and other media tablets. This was the first RJI online tablet survey to include international users of all brands of media tablets. The survey was online from July 15 through November 3, 2011.
Spring 2011 iPad Panel Survey:
The 561 panelists who completed this survey in March 2011 were selected from the nearly 1,600 Apple iPad owners who participated in RJI’s Fall 2010 iPad News Survey. Panelists were offered a $10 iTunes Gift Card as an incentive to complete this follow-up survey.
Fall 2010 iPad News Survey:
Nearly 1,600 iPad owners participated in RJI’s initial survey of iPad usage for news content. It was online from the beginning of September through the end of November in 2010.
This research project is partially funded by the Digital Publishing Alliance (DPA), a member-supported initiative of the RJI. More information about Digital Publishing Alliance can be found at: http://rjionline.org/digital-publishing-alliance.
All RJI-DPA iPad/Tablet online surveys are powered by SurveyGizmo survey software.
Microsoft Sees Big Opportunities for Partners With Upcoming Wave of New Products and Services
July 09, 2012
Microsoft CEO Steve Ballmer kicks off Worldwide Partner Conference; Microsoft Office Division announces 1 billion Office users and new investments in Office 365 partners.
TORONTO — July 9, 2012 — Microsoft CEO Steve Ballmer opened Microsoft Corp.’s annual Worldwide Partner Conference (WPC) by highlighting key product milestones and opportunities for partners contributing to the beginning of a new era for the company. The four-day event celebrates the accomplishments of the company’s more than 640,000 global partners and gives a preview of what will be the most exciting product releases for Microsoft in the coming year.
“This will be the biggest product and services launch year in our company’s history, creating massive opportunities for our partners to grow their businesses,” Ballmer said. “With Windows — Windows 8, Windows Phone 8, Windows Server 2012 and Windows Azure — and Office 365, there’s never been a better time to be a Microsoft partner. The opportunities for us to do amazing things for our joint customers have never been greater.”
Speaking before nearly 16,000 attendees from around the globe, Kurt DelBene, president of the Microsoft Office Division, announced that 1 billion people worldwide now use Microsoft Office. Fueling that growth has been Office 2010, the most popular version of Office ever. Worldwide, someone buys a copy of Office 2010 every second.
DelBene also announced two new investments in Office 365 partners:
- Office 365 Open is a new way for partners to sell Office 365. It establishes a traditional reseller model, enabling partners to realize more revenue, deliver packaged services with a single invoice, and own the customer relationship.
- Office 365 Advisors Program updates let the most active partners earn more up front with Office 365. Starting today, partners who sell more than 150 seats are eligible to earn more revenue.
“The Office Division has never been stronger, and our amazing partners are critical to this success. Office is now used by more than a billion people, and Office 365 is on track to be one of the fastest-growing offers in our history,” DelBene said. “The investments announced today will fuel even more robust growth ahead.”
Other news from today’s keynote speeches included the following:
- In a wide-ranging Q&A that highlighted major moments from the past year and looked ahead to what’s next, Ballmer focused on business performance driven in large part by Microsoft partners. He specifically highlighted successes from partners working with Windows 7, Office, Windows Server, Windows Azure and Microsoft Dynamics. Ballmer also stated that, beyond any one product, the big trends the company is focused on include machine learning, form factors and UI, cloud, core platform, and new scenarios — communications, productivity and entertainment.
- Tami Reller, corporate vice president and CFO, Windows and Windows Live Division, described the wave of ecosystem innovation coming with Windows 8 and demonstrated how Windows 8 is enterprise ready by design.
Partners to Hear From Other Executives
Throughout the week, senior executives will offer an inside look at the road ahead for Microsoft and its partners:
- Tomorrow, Satya Nadella, president of the Server and Tools Business; Kirill Tatarinov, president of Microsoft Business Solutions Division; and Thom Gruhler, corporate vice president of Windows Phone Marketing, will highlight new product opportunities for Microsoft partners and customers.
- Jon Roskill, corporate vice president, Worldwide Partner Group, will give a keynote speech on Wednesday about finding the balance between the right products, the right local team alignment and the right partner growth opportunity.
- Kevin Turner, chief operating officer, will speak on Wednesday, addressing the competitive advantages to partnering with Microsoft and the partner opportunity in emerging markets.
- Deepak Chopra, MD, FACP, the renowned physician, author and thought leader of the mind-body-spirit movement, will conclude the conference on Wednesday as the guest headliner.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx.
Read More: Steve Ballmer, Microsoft Worldwide Partner Conference 2012, Kurt DelBene, Industry Partner, Partners
- What’s Next: Steve Clayton Demos Future — and Some of the Present — at WPC.July 11, 2012
- Microsoft Announces New Cloud Opportunities for Partners.July 10, 2012
- Mastering Complexity: Global Partners Choose the Microsoft Dynamics Platform.July 10, 2012
- Microsoft Sees Big Opportunities for Partners With Upcoming Wave of New Products and Services.July 09, 2012
- Microsoft to Acquire Perceptive Pixel Inc..July 09, 2012
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